Site Review of Shorttermcarinsurance.biz
The initial impression which this website gives is quite
professional and attractive. The graphics give it a slightly retro
air which is appealing. The layout is straight-forward and it is
easy to navigate around the site. The set of links on the left hand
side work effectively, but tabs or a more sophisticated menu would
make the various topics easier to identify. All the tested links
were live and the font, graphics and layout were consistent across
all the pages looked at. Some animation, pop ups or other focal
points would be an improvement, as the current site is quite bland
and doesn’t really catch the eye.
The text is weak and needs reworking in some depth. The grammar is
poor and the punctuation inconsistent. Long sentences and paragraphs
have been employed which are difficult to read. It is hard to remain
focussed on the points being made when the text is so convoluted.
Some of the information appears to be irrelevant to UK drivers who
are looking for short term car insurance. Shorter sentences, punchy
bullet points and key reasons why customers should purchase car
insurance through this site would work much better. In its current
form it doesn’t inspire confidence in the product.
It is disconcerting that the “Get a Quote” link takes the user
through to a quote information page administered by a different
company. The site gives the initial impression that
“Shorttermcarinsurance.biz” is an insurance provider, rather than
simply an information site which includes links to other companies.
Although the relationship between “Shorttermcarinsurance.biz” and
the provider is explained in the “Contact” section of the site,
this discrepancy does not inspire trust that customers are dealing
with a bona fide provider.
In summary, considerable effort has obviously been put into the site
in order to inspire confidence. Worryingly it is not immediately
clear that “Shorttermcarinsurance.biz” is a gateway rather than an
insurance company. This detracts considerably from customer
confidence. The lack of animation, limited focal points (for example
offers and discounts) and wordy text result in a site which does
little to attract customers. There is a need for significant CRO
(conversion rate optimisation) work on this site before it is of
sufficient calibre to generate much business.
Unfortunately I would not be persuaded that
shorttermcarinsurance.biz is trustworthy and mature enough to have
my business were I in the market for short term car insurance.